iGB Affiliate Barcelona is the dedicated show of the iGaming affiliate community, held every January in Hall 8 of Fira Barcelona Gran Via, in the same week as ICE. It is built around deal-making: affiliates, affiliate programmes and technology providers meeting on the floor. Swaggy makes merch for it inside the EU and delivers it to your hotel.
iGB Affiliate Barcelona in numbers
iGB Affiliate attendees
of floor space
countries in the affiliate community
Organiser data for the latest edition, Barcelona.
About iGB Affiliate Barcelona
iGB Affiliate takes place in Halls 8.0 and 8.1 of Fira Gran Via, with its own entrance at the north access. The show floor is a commercial hub for affiliates, operators' affiliate programmes and technology vendors: tracking, AI optimisation, anti-fraud. A deal-making area and a technology zone sit next to a conference programme.
ICE Barcelona runs in Halls 1–7 of the same venue in the same week, so many teams split one trip between the two.
Dates and order deadlines
- iGB Affiliate BarcelonaSWAGGY seasonal planning dates for SpainDates: 19–20 Jan 2027City: Barcelona, SpainOrder by:Last call:
Event dates from the Swaggy conference calendar, updated . Order dates are Swaggy planning estimates for ready-made items, subject to product availability and your quote. Custom items need more time.
Planning snapshot: (UTC). Confirm availability before ordering.
What works at iGB Affiliate
- Gifts for meetings. Most of the value here is in conversations. Business gifts at €50–100 for partners you meet, and a few VIP gifts for the key ones.
- Compact items for the floor team. People walk from meeting to meeting: pick gifts that fit in a backpack, cost little per piece and survive a flight.
- Something that starts a conversation. At an affiliate show, a bright or funny item is often the reason someone stops.
- One order with ICE, if you go to both: one brief, one delivery, stock split between the two shows.
Getting merch to the venue
Same venue, same rule as ICE: deliver to your hotel, to a named person, a few days before the show, with a Spanish phone number on the shipment.
Conference cases
Before you order
FAQ
Where is iGB Affiliate Barcelona held?
In Halls 8.0 and 8.1 of Fira Barcelona Gran Via, with an entrance at the north access.
Is iGB Affiliate part of ICE?
It is a sister show, held in the same week at the same venue, with its own halls and tickets.
What merch works best at iGB Affiliate?
Business gifts for meetings, compact giveaways the floor team can carry, and one or two items that start a conversation.
Can one order cover iGB Affiliate and ICE?
Yes. One brief, one production run, one delivery to your hotel in Barcelona.
Do we pay customs for merch in Barcelona?
No. Everything is made inside the EU. VAT is handled locally.
Let’s make merch for your next event
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Personal account management. Local production. No customs. Delivery to your events and office. Head office: Knari Consulting Ltd, Cyprus.