iGaming and affiliate conferences are louder and busier than most trade shows: hundreds of brands, crowded halls and dozens of side events around every show. A booth without merch gets few visitors. Teams order eye-catching pieces to bring people in, useful items to be remembered, and gifts for business development and VIP meetings.
Why merch decides who visits your booth
At most B2B shows a booth can work with flyers and a good stand. At iGaming and affiliate conferences it doesn't: with this many brands, new and established, a booth with only printed materials gets almost no visitors. Merch is how a booth gets noticed.
It does two jobs, in this order. First it attracts attention and starts a conversation. Then, after the BizDev team has talked to a visitor, a good gift keeps the brand in their head. The gift works when the conversation does: it supports the product, it doesn't replace it.
Wow first, use second
Merch here is anything that makes people feel something when they see it or receive it: from a simple, useful giveaway to a capsule collection. Design, idea and execution matter more than the logo.
For these shows we usually suggest about two thirds wow and one third utility. The best pieces are both: a notebook with a stone-textured cover, a pen made of recycled plastic or a plantable pen with seeds, a branded bottle opener or corkscrew with a matte finish, oversized T-shirts, belt bags, backpacks. Some teams refresh a capsule collection once a year in one design across all their events.
Hype items like branded hot sauce or trending collectible toys draw a crowd, but burn out fast. Use them for one show, not for a whole season.
Typical quantities and budgets
pieces per item for promo giveaways
pieces per item for business gifts
VIP gifts per show
per giveaway piece
Typical ranges from Swaggy orders for iGaming and affiliate conferences. A business gift for partners is usually €50–100, a VIP box or a themed VIP gift €200–300. Print materials are not included.
How teams plan quantities
- From your BizDev plan. If the show is mainly about sales meetings, your business development team knows how many people they will meet. Business and VIP gifts are counted from that list.
- From the visitor numbers. A new brand that needs to be seen orders by the organiser's visitor statistics, often for a target group only, such as directors and C-level.
- By habit. Teams that go to the same shows every year often repeat last year's quantities. It's easy, but rarely the best option: ask us to review it before the next season.
Lead times and the minimum order are the same as for any event: see how we work →
Side events need merch too
These conferences are famous for what happens around them. One show can have dozens of side events, sometimes more than a hundred: morning runs and padel or tennis games, brunches and lunches, dinners, product presentations, parties, DJ sets and concerts. For many teams the booth is only the start of the week.
Side events need their own merch: rackets, sports T-shirts, caps, sunglasses and sunscreen for the morning, branded tables and venue branding for the evening, gifts for the guests. Plan them in the same order as the booth, so everything arrives at the hotel together.
Check local rules for what you hand out. In Dubai, for example, branded food containers can't be given away at a side event.
iGaming conferences we make merch for
ICE / iGB
- ICE Barcelona
- iGB L!VE London
SiGMA
- SiGMA Eurasia (Dubai)
- SiGMA Europe (Malta)
- SiGMA World (Rome)
- SiGMA Africa
- SiGMA Asia
- SiGMA South America
- SiGMA North America
SBC
- SBC Summit (Lisbon)
- SBC Summit Europe
- SBC Summit Americas
- SBC Summit Canada
- SBC Summit Rio
Others
- NEXT Summit
- G GATE CONF
- i-Con Limassol
Affiliate conferences we make merch for
iGB Affiliate
Affiliate World
- Affiliate World Dubai
- Affiliate World Europe
- Affiliate World Asia
Others
- MAC Affiliate Conference (Yerevan)
- TES Affiliate Conference
- AffPapa Conference
- Conversion Conference
Going to several of these? Send us your list for the year, and we'll plan every deadline in one go.
Conference cases
Before you order
FAQ
What merch works best at iGaming conferences?
Bright, unusual pieces that bring people to the booth, plus useful items they keep: notebooks, pens, bags, apparel. We usually suggest about two thirds wow and one third utility.
How much merch should we bring to a conference?
Typical orders are up to 1,000 pieces per item for promo giveaways, up to 400 for business gifts and 50–100 VIP gifts. Count business gifts from your BizDev meeting plan and giveaways from the organiser's visitor numbers.
How much do conference gifts cost?
A giveaway is usually €1.5–20 per piece, a business gift €50–100, a VIP gift or box €200–300.
Do you make merch for side events and parties?
Yes: sports merch for morning events, branding for dinners and parties, gifts for guests. Plan it in the same order as the booth.
How far in advance should we order for an iGaming conference?
Four weeks for ready-made items and five to six weeks for custom items. A last-minute order is sometimes possible, but delivery becomes a real risk.
Do affiliate conferences need different merch from iGaming shows?
The approach is the same: attract attention, then be remembered. Affiliate shows have more networking and meetings, so business gifts and compact items for the floor matter more.
Let’s make merch for your next event
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Personal account management. Local production. No customs. Delivery to your events and office. Head office: Knari Consulting Ltd, Cyprus.