Merch for iGaming and affiliate conferences

Bright, busy and crowded with brands. Here's what works at these shows, and what teams actually order.

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iGaming and affiliate conferences are louder and busier than most trade shows: hundreds of brands, crowded halls and dozens of side events around every show. A booth without merch gets few visitors. Teams order eye-catching pieces to bring people in, useful items to be remembered, and gifts for business development and VIP meetings.

Why merch decides who visits your booth

At most B2B shows a booth can work with flyers and a good stand. At iGaming and affiliate conferences it can't: with this many brands in one hall, a booth with only printed materials gets almost no visitors. Merch is how a booth gets noticed.

It does two jobs, in this order. First it attracts attention and starts a conversation. Then, after your BizDev team has talked to a visitor, a good gift keeps the brand in their head. The gift supports the product, it doesn't replace it.

So aim for wow first, use second: about two thirds wow and one third utility. Design and idea matter more than the logo, and the best pieces are both bright and useful: a notebook with a stone-textured cover, a plantable pen with seeds, an oversized T-shirt, a belt bag. Hype items like branded hot sauce or collectible toys draw a crowd but burn out fast: use them for one show, not for a whole season.

Typical quantities and budgets

up to1,000pieces per item for promo giveaways
up to400pieces per item for business gifts
50–100VIP gifts per show
€1.5–20per giveaway piece

Typical ranges from Swaggy orders for iGaming and affiliate conferences. A business gift for partners is usually €50–100, a VIP box or a themed VIP gift €200–300. Print materials are not included.

How teams plan quantities

  • From your BizDev plan. If the show is mainly about sales meetings, your business development team knows how many people they will meet. Business and VIP gifts are counted from that list.
  • From the visitor numbers. A new brand that needs to be seen orders by the organiser's visitor statistics, often for a target group only, such as directors and C-level.
  • By habit. Teams that go to the same shows every year often repeat last year's quantities. It's easy, but rarely the best option: ask us to review it before the next season.

Lead times and the minimum order are the same as for any event: see how we work →

Side events need merch too

One show can have dozens of side events, sometimes more than a hundred: morning runs and padel games, brunches, dinners, product presentations, parties and concerts. They need their own merch: rackets, sports T-shirts, caps and sunscreen for the morning, venue branding and guest gifts for the evening.

Plan it in the same order as the booth, so everything arrives at your hotel together. And check local rules: in Dubai, branded food containers can't be handed out at a side event.

Plan merch for your next show
Xsolla branded gift being handed to an event guestStarCrown branded gift box, glass and accessoriesFolded towels with the e.PN logoConfluence event merchandise with a cap, belt bag and printed items

iGaming and affiliate conferences we make merch for

  • ICE BarcelonaSWAGGY seasonal planning dates for Spain
    Dates: 18–20 Jan 2027
    City: Barcelona, Spain
    Order by:
    Last call:
  • iGB Affiliate BarcelonaSWAGGY seasonal planning dates for Spain
    Dates: 19–20 Jan 2027
    City: Barcelona, Spain
    Order by:
    Last call:
  • SiGMA Eurasia
    Dates: 15–17 Mar 2027
    City: Dubai, UAE
    Order by:
    Last call:
  • Affiliate World Dubai
    Dates: March 2027 · exact dates to be announced
    City: Dubai, UAE
    Order by: Ask us
    Last call: Dates pending
Confirmed dates
  • BiS SiGMA South America
    Dates: 5–8 Apr 2027
    City: São Paulo, Brazil
    Order by:
    Last call:
  • SiGMA Europe
    Dates: 3–5 May 2027
    City: Ta' Qali, Malta
    Order by:
    Last call:
  • iGB L!VE
    Dates: 7–8 Jul 2027
    City: Amsterdam, Netherlands
    Order by:
    Last call:
Exact dates to be announced
  • Affiliate World Europe2027 dates to be confirmed
    Dates: 2027 · Dates to be announced
    City: Budapest, Hungary
    Order by: Ask us
    Last call: Dates pending
  • Affiliate World AmericasLocation to be confirmed
    Dates: September 2027 · exact dates to be announced
    City: Cancún, Mexico
    Order by: Ask us
    Last call: Dates pending
  • SiGMA North AmericaExact dates to be confirmed
    Dates: September 2027 · exact dates to be announced
    City: Mexico City, Mexico
    Order by: Ask us
    Last call: Dates pending
Confirmed dates
  • SBC Summit Lisbon
    Dates: 21–23 Sep 2027
    City: Lisbon, Portugal
    Order by:
    Last call:
Exact dates to be announced
  • SiGMA WorldLocation to be confirmed
    Dates: November 2027 · exact dates to be announced
    City: Rome, Italy
    Order by: Ask us
    Last call: Dates pending

Event dates from the Swaggy conference calendar, updated . Order dates are Swaggy planning estimates for ready-made items, subject to product availability and your quote. Custom items need more time.

Planning snapshot: (UTC). Confirm availability before ordering.

We also make merch for TES Affiliate Conference (Seville, Prague), SiGMA Africa, SiGMA Asia and SiGMA South Asia, Affiliate World Asia, SBC Summit Europe, Americas, Canada and Rio, AffPapa Conference (Cancún, Madrid), Conversion Conf (Warsaw, Cyprus), i-Con Limassol, GiGA Expo Sofia, NEXT Summit (New York, Valletta), GAT Expo (Bogotá, Cartagena, CDMX, San Juan, Santo Domingo), GAT Summit Brazil and MEGA – Mexico Gaming: ask us for dates.

Conference cases

Before you order

Branded clothing and accessories in an inDrive welcome pack
Guide

How to choose a conference swag supplier

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How far in advance to order conference swag
Guide

How far in advance to order conference swag

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When to order merch for ICE Barcelona and iGB Affiliate
Guide

When to order merch for ICE Barcelona and iGB Affiliate

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FAQ

What merch works best at iGaming conferences?

Bright, unusual pieces that bring people to the booth, plus useful items they keep: notebooks, pens, bags, apparel. We usually suggest about two thirds wow and one third utility.

How much merch should we bring to a conference?

Typical orders are up to 1,000 pieces per item for promo giveaways, up to 400 for business gifts and 50–100 VIP gifts. Count business gifts from your BizDev meeting plan and giveaways from the organiser's visitor numbers.

How much do conference gifts cost?

A giveaway is usually €1.5–20 per piece, a business gift €50–100, a VIP gift or box €200–300.

Do you make merch for side events and parties?

Yes: sports merch for morning events, branding for dinners and parties, gifts for guests. Plan it in the same order as the booth.

How far in advance should we order for an iGaming conference?

Four weeks for ready-made items and five to six weeks for custom items. A last-minute order is sometimes possible, but delivery becomes a real risk.

Do affiliate conferences need different merch from iGaming shows?

The approach is the same: attract attention, then be remembered. Affiliate shows have more networking and meetings, so business gifts and compact items for the floor matter more.

Let’s make merch for your next event

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Swaggy.agency — global merch partner

Personal account management. Local production. No customs. Delivery to your events and office. Head office: Knari Consulting Ltd, Cyprus.

Prefer email? [email protected]